Pay Per Click – PPC is an internet advertising approach that uses paid advertisements to attract traffic to your website. PPC is a technique in which the advertiser pays the ad publisher a certain amount of money each time a user clicks on the ad.
Pay-per-click advertising is frequently connected with top-tier search engines (such as Google, Bing and Yahoo). Advertisers usually bid on keyword terms relevant to their target market when using search engines.
Content sites, on the other hand, frequently use a fixed fee per click rather than a bidding structure. Pay-per-click advertising has also been adopted by social media platforms such as Facebook and Twitter.